This is worth sharing. Because only good sense makes good social marketing.
Not many companies understand that the difficult part is not winning a customer, but keeping it.
RedBubble.com perfectly got this basic rule. Here is their checkout page, the page a customer lands to after purchasing an item in their amazing store.
“What happens next?”; “Very Useful Information About Your Order” (or VUIAYO); “Getting Help”. And the very appreciated chat in the lower right corner.
“We’re here to help!”.
Thanks, RedBubble.com. You are on the good way to keep me!
Written from a user to a company who probably got to big to remember where everything should start from.
If I look at how some of the companies that ruled the web some years ago are now dealing with the mobile revolution, I wonder if they will still be leading the market in five years from now.
Facebook, Wordpress, YouTube. Very poor mobile applications for services that were born on a big screen and now risk to die there.
It seems to me that there is a lot of space in mobile social networking and mobile entertainment for those who will dare to spot it.
Indeed, I am thrilled to see these new players rise.
I wonder what is the point in making limited offers that basically last forever. Do companies really think this is a good way to attract customer’s attention (and money)?
In the last month alone, LinkedIn (to name one) offered me four times to try out the Premium service for free for one month. “Only few days left!”. “Your gift expires today!”. Four times. In the last month alone.
I mean, I can understand the passion of a company for its products and services. But isn’t this maybe the better way to decrease their value in the customer’s eye?
